Our mission is to develop the most desirable product while having a direct positive social influence in the communities we work and collaborate with. We strive to provide education for underserved and illiterate communities, especially girls, in Pakistan. We pursue this goal while using our company responsibly to question the status quo and inspire others.
It starts with our team and its convictions that growth is not only possible but facilitated by a unquenchable desire for diversity, personality, sustainability, creativity, accord, and respect. It impacts the design and development of our products; the production under fair labor standards and, when possible, in our own production unit; the decision to donate 3% of our net revenue to girls education in Pakistan; influences our marketing, distribution as well as pricing decisions and changes our points of contact with society and the environment.